Marketing in a cleaning company – start with the brand!
Nowadays, your cleaning company needs to look and sound professional. Thanks to this, potential clients will take it seriously and be more willing to cooperate. Design a unique logo and place it in your marketing materials such as: website, social media, letterhead, invoices, offers, catalogues, business clothes and e-mail. Creating a strong and consistent brand will help you stand out from the competition.
Promote your cleaning company through referrals and recommendations
If you offer high-quality services, you can be sure that you will receive a positive recommendation and recommendation of your services. If you are just starting your adventure with the cleaning industry, you can ask your friends to recommend your services during meetings, etc. Recommendations and referrals are very effective marketing activities. Always leave more business cards for your clients and ask them to pass them on to your friends and business partners.
Develop social media
Nowadays, social media is not just for socializing. Social media platforms such as Facebook, Instagram, X, and Linkedin are great for developing business contacts and presenting your company to potential customers. The great thing about social media is that you can get started completely for free. If you have an idea and materials to publish, you can be sure that you will soon build a profile that will attract new customers.
Additionally, it is worth considering using paid advertising that will directly reach potential customers. This is a quick and extremely popular way to reach a wide audience with your offer and services.
Build a website
The website is the basis of your business. A properly built website combined with proper positioning will be the showcase of your company. On your website you can post information about your company, prices, completed work and references. A very good idea is to start a blog, thanks to which your clients will be able to find out that they are dealing with an expert. Publish articles on your blog regularly, don’t forget to include selected keywords that will influence the positioning of your website.
Email marketing
Send personalized emails to current or potential customers. Make them interested in your company in your messages. In the first message, do not send an extensive offer for the cleaning services provided. Each message sent should be carefully thought out and contain a signature. Additionally, you can send messages related to current promotions and information about your cleaning company.
Advertising on a company car
Use your company car as mobile advertising. Placing an advertisement on a car is a one-time investment that will attract new customers over time. Every time you travel through the city and when your car is parked, your advertisement will be visible to interested parties. Remember that the advertising design on your car should be original and attention-grabbing.
Networking is an opportunity to establish business contacts
Establish business contacts with entrepreneurs during industry meetings, fairs and local business clubs. Building lasting relationships during meetings will allow you to promote your cleaning company. Also take part in events related to your local, regional or national community. This will allow you to reach a wide audience, which will result in new contracts and orders in the future.
